Client: Leading CPG Company
Our client was looking for a cohesive way to articulate its CSR vision. The message would need to resonate with stakeholders as being deeply integrated with the company’s unique legacy and convey the complex interdependence between its business and CSR priorities.
We recommended developing a new, branded platform for the company’s complete set of efforts and led its creation via a multi-agency collaboration.
The branded platform we created leverages the company’s iconic brand while conveying succinctly how strong business performance is intrinsically linked to responsible, sustainable operation. The distinctive brand had been widely embraced by the company’s employees and other stakeholders and has helped catalyze the company’s growing recognition as a CSR leader.
